![Social Media Branding](https://i0.wp.com/mobileandsocialmediajournalism.com/wp-content/uploads/2017/04/Social-Media-Branding.png?resize=750%2C232)
Chapter Goals
- Explore how social media provides journalists the opportunity to build a brand through the type of information they share and their interactions with the public.
- Examine online presence as an extension of your reputation as a journalist. It’s your digital business card.
- Discover how using social media in journalistic ways will make your brand stand out to potential employers as well.
- Learn how to conduct a social media audit and steps to build your brand as a journalist.