Social Media Branding
DILBERT © 2013 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

Chapter Goals

  • Explore how social media provides journalists the opportunity to build a brand through the type of information they share and their interactions with the public.
  • Examine online presence as an extension of your reputation as a journalist. It’s your digital business card.
  • Discover how using social media in journalistic ways will make your brand stand out to potential employers as well.
  • Learn how to conduct a social media audit and steps to build your brand as a journalist.