Innovation Lab
The Democrat & Chronicle’s new building includes an innovation lab on the first floor. Learn how this Rochester, New York outlet is “rebooting” its newsroom. (Photo by Tina MacIntyre-Yee)

Chapter Goals

  • Gain a deeper understanding of the evolving business models in journalism.
  • Learn what mobile-first means, and explore how it’s transforming business models and editorial strategies.
  • Discover three factors at the heart of mobile-first: the audience experience, newsrooms serving as multiplatform hubs of content, and evolving business models.
  • Develop a mobile-first mindset that will equip you to plan news coverage that best serves today’s audiences.