
Chapter Goals
- Discuss the type of content to share while reporting in the field, how often to share it, and on which platforms in order to engage with the audience.
- Discover the role of social media optimization (SMO) and analytics in today’s newsrooms.
- Explore how to post valuable content using SMO best practices and then how to analyze the effectiveness of social media activity.
- Understand how journalists’ social media activity is a key driver of traffic to news outlets’ websites and their overall brand.