01. Forces at the Gate: An Active Audience
Technology has always shaped the practice of journalism and how people consume news. This chapter distinguishes how mobile devices and social media are fundamentally different from previous technologies such as television and the printing press.
02. Managing Change: The Mobile-First Newsroom
Before digging into the hands-on mobile and social media skills in future chapters, a deeper understanding of the business you’re about to walk into is critical. This chapter defines mobile-first and explores how it’s transforming business models and editorial strategies.
03. Your Social Media Brand: Who Do You Want to Be?
We explore how social media provides journalists the opportunity to build a brand through the type of information they share and their interactions with the public. Your online presence is an extension of your reputation as a journalist. It’s your digital business card.
04. Mastering Social Media and Mobile Apps for Reporting
It’s no longer a novelty for journalists to use social media to find story ideas, sources, and content. Learn about the features of the most popular social media platforms used by journalists and how to harness those platforms for newsgathering.
05. From the Field: The Mobile Journalist
This chapter prepares you to make the most of your mobile device as a journalist. We explore the use of mobile devices and applications to gather, produce, and distribute news content—without having to be tied to a physical newsroom or carry around bulky equipment.
06. Social Media Engagement and Audience Analytics
This chapter discusses the type of content to share while reporting in the field, how often, and on which platforms in order to engage with the audience. Readers are introduced to the role of social media optimization (SMO) and analytics in today’s newsrooms.
07. Social Media Ethics and Policies
The use of social media by journalists raises a host of ethical and professional challenges. This chapter provides guidance on the ethical dilemmas journalists are confronted with relative to social media.
08. Mobile and Social Media in Your Career
The final chapter reinforces the mobile and social media savviness needed to launch a career in journalism. You'll learn about the use of social media in the job hunt. We also explore the variety of newsroom roles dedicated to mobile and social media.